Founder Rifat Ozbek, previously a successful fashion designer, is known for reimagining traditional materials through a modern lens, drawing an international clientele of tastemakers. Yastik, which stands for "pillows" in Turkish, creates the most luxurious and beautifully made cushions. Featuring limited-edition Ikat or Suzani embroideries and centuries' old techniques which are typical of Central Asia and Uzbekistan, these are one-of-a-kind accessories that tell optimistic, colourful stories of tradition, craft, and timeless style.